Automatically get clients by systematizing your business

Think in terms of how to make your business work automatically. Think about what you would do if you could only work 4 hours a week. How would you change your business so you can be more productive? Instead of you making calls, get people to do it for you. Instead of sending a newsletter to several people, get an email marketing service. You should always think of ways to be more productive, not busy.

Recommendation: buy (and read) 4-Hour Work Week by Timothy Ferriss

Perceived value - how to charge more

Perceived value determines whether you are worth your asking price. Everything you do will either increase or decrease your value. The more value you have, the more you can charge.

Be aware of the places people see you perform at because it can hurt of help you.

Learn how to answer questions like:

"Where do you perform at"

"How much do you charge"

Use techniques during a performance like a short intro that increases your value.

And get lots of testimonials.

Benji Bruce

The Charming Mentalist

Denver Colorado Entertainer

How to book corporate gigs:

1. Associations

2. Hotel Crashing

3. Networking

So how do corporations hire entertainment?

1. They've seen you perform personally

2. A friend or colleague recommended you

3. They've seen you in the media (television, newspaper, radio)

4. An agency or event planner recommended you

5. You sent them your promotional material

Benji Bruce

Colorado Mentalist & Stage Hypnotist