Thursday, September 9, 2010

Monday, August 23, 2010

How to create a demo video

Examples of Demo Videos:
Greg Wilson..

Benji Bruce Demo...

Monday, August 9, 2010

Getting Tipped at the Restaurant

To get tipped at a restaurant you have to let people know that you accept tips. If you do a good job and show them know that you accept tips then it will increase your chances of making money.

3 techniques:
-using a waiter
-the accident
-"would you be impressed?"

Friday, August 6, 2010

Wednesday, July 28, 2010

Marketing at the gig

Each performance you do is a showcase to another performance. People who see you perform personally will be more likely to hire you than anyone else. Learn to increase your chances by bringing a friend along to help you do the work. Have him/her take testimonial videos and talk with people about having your perform at their event. What your friend (tell people he is your agent) says about you is worth a lot more than what you say about you.

Monday, July 26, 2010

How to get free promotional materials

Get free promotional photos for your magic business from Ask for a TFCD shoot and you shall receive :). Also, use to get a free website and for a tactic to increase your perceived value.

Tuesday, July 13, 2010

Being Productive

Stay productive by doing 3 things:
-set a goal
-set actions you will take
-set reminders

Tuesday, July 6, 2010

Automatically get clients by systematizing your business

Think in terms of how to make your business work automatically. Think about what you would do if you could only work 4 hours a week. How would you change your business so you can be more productive? Instead of you making calls, get people to do it for you. Instead of sending a newsletter to several people, get an email marketing service. You should always think of ways to be more productive, not busy.

Recommendation: buy (and read) 4-Hour Work Week by Timothy Ferriss

Tuesday, June 29, 2010


Networking is the number 1 way you will book gigs as an entertainer. People who have seen you personally will be more apt to hiring you instead of someone they have not seen. You want to meet people but networking is about getting people to want to meet you.

Monday, June 21, 2010

STOP giving people your business

Do you give people your business cards? If you do, then you're doing it wrong. Some people do not want your business card so they will just throw it away when you leave and you have wasted your time. Your goal is to get them to want your business cards...there is a huge difference.

Monday, June 14, 2010

When is comes to restaurant magic, you need to approach the right way.

Stop thinking about ways to approach tables. Start thinking about ways to get tables to want you to approach them.

Benji Bruce
The Charming Mentalist
Denver Colorado Mentalist

Tuesday, June 8, 2010

Frame Control:
A frame is the context in which something is placed into.
-Learn to control every phone conversation
-ask questions to stay in control
-Portray confidence by controlling the frame

Monday, May 31, 2010

Perceived value - how to charge more

Perceived value determines whether you are worth your asking price. Everything you do will either increase or decrease your value. The more value you have, the more you can charge.

Be aware of the places people see you perform at because it can hurt of help you.

Learn how to answer questions like:
"Where do you perform at"
"How much do you charge"

Use techniques during a performance like a short intro that increases your value.

And get lots of testimonials.

Benji Bruce
The Charming Mentalist
Denver Colorado Entertainer

Monday, May 24, 2010

Phone Script

When people call you, you should have a phone script that you go by to increase your perceived value and give you better chances of being hired for the gig. Watch the video and take ideas to use in your phone script.

-use your schedule (real or fake) to create scarcity and the perception of being in demand

-future pacing: get them to see you performing at their event (assume you've already been hired)

-create a yes ladder

-do not place any dates on hold...get your contract signed and returned ASAP

Benji Bruce

The Charming Mentalist

Denver Colorado

Wednesday, May 19, 2010

Spin-off gigs are when someone hires you and other people at that event want to hire you for their party/function/etc. Another way of putting it is "word of mouth" but most entertainers leave this to chance...I don't.

Whenever you're in front of people performing, you should always think of ways to get them to want to hire you and recommend you to others.

Monday, May 10, 2010

How to book restaurant gigs & keep them

Restaurant Gigs:
-Choose the right restaurant
-Talk to the GM, Owner, or Head Chef
-Keep the restaurant through feedback

Denver Colorado Mentalist Benji Bruce

Wednesday, April 28, 2010

Working with Entertainment Agencies

-Don't make them your main lead generation method
-Where to find entertainment agencies?
-How to get in good with entertainment agencies
*Build instant credibility
*Show them you're in demand
-Make it easy for them to hire you
-Follow up techniques
*do not call or email to ask if they received your materials
*send them an invisible client

Benji Bruce
The Charming Mentalist
Denver Colorado

Thursday, April 22, 2010

How to book corporate gigs:
1. Associations
2. Hotel Crashing
3. Networking

So how do corporations hire entertainment?
1. They've seen you perform personally
2. A friend or colleague recommended you
3. They've seen you in the media (television, newspaper, radio)
4. An agency or event planner recommended you
5. You sent them your promotional material

Benji Bruce
Colorado Mentalist & Stage Hypnotist

Monday, April 19, 2010

Getting Testimonials

Record your clients giving you high praise. What they say about you is 100 times more effective than what you say. If you want to get paid to perform then you need to get video testimonials of people you have already performed for.

It is best to get the testimonial right after you performed so they still have the emotional drive in them while speaking on camera. Do not just have everyone rave about how great you are, tell people to describe what they felt before hiring you versus what they feel now.

If people describe the before and after then they will overcome objections in the minds of your buyers which makes things more effective for you.

Benji Bruce
Denver Colorado Mentalist

Wednesday, April 14, 2010

Inevitability Thinking

Eben Pagen (aka David DeAngelo) has a concept known as Inevitability Thinking. This concept states: you need to set up the proper conditions to make your goals inevitable.

Most people start with a goal and try to figure out how to get there. But if you knew how to get there then you would already be there. What you need to do is set up the conditions that force you to move in one direction so your goal becomes inevitable.

Tuesday, April 13, 2010

Booking private parties

Ways to book private parties:
1) Perform at a restaurant
2) SEO marketing
3) &
4) Phone book & craig list
5) Get out, be seen, get booked

Saturday, April 10, 2010


Your pricing reflects your image as an entertainer. People equate high price with high quality and vice versa.

To determine your prices you need to:
1) know the average price in your target market
2) decide on what type of image you want to project
3) charge on value, not hourly
4) worst advice EVER given

Target Marketing

If you're serious about getting paid to perform then you have to:

1) Define your target market
2) Determine the people you WON'T perform for
3) Find out how your buyers buy
First you have to determine what type of market you want to perform for.

After you have done this, you want to create a velvet rope policy by deciding who you won't perform for. If you accept any gig that comes your way then you will never develop the psychology of a successful entertainer.

And finally, you want to know how your buyers (the people that hire you) buy. Each target market buys entertainment differently. If you know your market then you need to know how they hire entertainers in that market.