Automatically get clients by systematizing your business

Think in terms of how to make your business work automatically. Think about what you would do if you could only work 4 hours a week. How would you change your business so you can be more productive? Instead of you making calls, get people to do it for you. Instead of sending a newsletter to several people, get an email marketing service. You should always think of ways to be more productive, not busy.

Recommendation: buy (and read) 4-Hour Work Week by Timothy Ferriss

When is comes to restaurant magic, you need to approach the right way.

Stop thinking about ways to approach tables. Start thinking about ways to get tables to want you to approach them.

Benji Bruce

The Charming Mentalist

Denver Colorado Mentalist

Working with Entertainment Agencies

-Don't make them your main lead generation method

-Where to find entertainment agencies?

-How to get in good with entertainment agencies

*Build instant credibility

*Show them you're in demand

-Make it easy for them to hire you

-Follow up techniques

*do not call or email to ask if they received your materials

*send them an invisible client

Benji Bruce

The Charming Mentalist

Denver Colorado

How to book corporate gigs:

1. Associations

2. Hotel Crashing

3. Networking

So how do corporations hire entertainment?

1. They've seen you perform personally

2. A friend or colleague recommended you

3. They've seen you in the media (television, newspaper, radio)

4. An agency or event planner recommended you

5. You sent them your promotional material

Benji Bruce

Colorado Mentalist & Stage Hypnotist

Getting Testimonials

Record your clients giving you high praise. What they say about you is 100 times more effective than what you say. If you want to get paid to perform then you need to get video testimonials of people you have already performed for.

It is best to get the testimonial right after you performed so they still have the emotional drive in them while speaking on camera. Do not just have everyone rave about how great you are, tell people to describe what they felt before hiring you versus what they feel now.

If people describe the before and after then they will overcome objections in the minds of your buyers which makes things more effective for you.

Benji Bruce

Denver Colorado Mentalist

Booking private parties

Ways to book private parties:

1) Perform at a restaurant

2) SEO marketing

3) Gigmasters.com & Gigsalad.com

4) Phone book & craig list

5) Get out, be seen, get booked

Pricing

Your pricing reflects your image as an entertainer. People equate high price with high quality and vice versa.

To determine your prices you need to:

1) know the average price in your target market

2) decide on what type of image you want to project

3) charge on value, not hourly

4) worst advice EVER given

Target Marketing

If you're serious about getting paid to perform then you have to:

1) Define your target market

2) Determine the people you WON'T perform for

3) Find out how your buyers buy

First you have to determine what type of market you want to perform for.

After you have done this, you want to create a velvet rope policy by deciding who you won't perform for. If you accept any gig that comes your way then you will never develop the psychology of a successful entertainer.

And finally, you want to know how your buyers (the people that hire you) buy. Each target market buys entertainment differently. If you know your market then you need to know how they hire entertainers in that market.